This type of online advertising management
2020年10月26日It should lead the prospect down a path that you control. If you are selling car tires, you may want to mention a recent accident that occurred in the area as a result of the weather or defective tires. Local search campaigns need to be managed in much the same way as a local newspaper or cable television campaign would be.The KeywordsThe keywords and phrases that are used in a local search campaign should always directly reflect your products or services just as a national or global PPC campaign keyword set would. What would make him buy your product.
If you are selling printing services you can mention an area advertisement that you worked on or another advertisement such as a bill board that is cool. Always remember that the keyword ad may actually be viewed by your next store neighbor. You will get good hits off of these seemingly odd locally focused keywords. This will automatically invite the seriously interested to go look and become more involved in the buying process and thus closer to your products and services.There are 3 major components to an effective local search campaign. This type of online advertising management will render a local search initiative useless. This will drive home the need for the product, because it actually reaches closer to home and the heart. They are:• Keywords• Keyword Ad Copy (AKA listing)• Destination PageThe CopyWhen developing a local search campaign, it is very important to write the keyword ad for the local audience.
The destination should be sincere, yet serious and tell the prospect that your tires will help avoid area accidents and why, while being careful to adhere to manufacturer recommendations and claims. Local search campaigns are not to be managed the same as CPM based or national pay-per-click festoon lighting cable campaigns. The destination page should be a continuation of the local ad copy, in both text and graphical form. You will be surprised what local searchers will type in to find local products and services. Because search campaigns go live so quickly now you should consider adding local flavor to your copy by mentioning a local event or occurrence. However, whenever possible you should give the keyword phrases a local spin. Referring back to the tires example above, a good destination page for ad copy that mentioned a recent local accident or incident would have weather related graphics and local images and text on it, with your products as the solution.
The nuts and bolts are that everything about a local search campaign must be local so that you can maximize its effectiveness. Too often I see local search campaigns that are nothing more than carbon copies of the advertisers’ pay per click campaign.Unlike other forms of online advertising, local search is a precision instrument. It is very important to develop a local search campaign that is specifically orchestrated for the local area market. If you are selling tires in Florida, you would use keyword phrases such as "Florida weather tires", "Florida tires", and "Florida rated tiers", in addition to standard keyword phrases such as "all weather tires" etc.The Destination PageThe destination page is critically important to help carry the lead on and closer to making a buy or taking another action that you desire. Putting in generic "catch" all copy will be less effective
If you are selling printing services you can mention an area advertisement that you worked on or another advertisement such as a bill board that is cool. Always remember that the keyword ad may actually be viewed by your next store neighbor. You will get good hits off of these seemingly odd locally focused keywords. This will automatically invite the seriously interested to go look and become more involved in the buying process and thus closer to your products and services.There are 3 major components to an effective local search campaign. This type of online advertising management will render a local search initiative useless. This will drive home the need for the product, because it actually reaches closer to home and the heart. They are:• Keywords• Keyword Ad Copy (AKA listing)• Destination PageThe CopyWhen developing a local search campaign, it is very important to write the keyword ad for the local audience.
The destination should be sincere, yet serious and tell the prospect that your tires will help avoid area accidents and why, while being careful to adhere to manufacturer recommendations and claims. Local search campaigns are not to be managed the same as CPM based or national pay-per-click festoon lighting cable campaigns. The destination page should be a continuation of the local ad copy, in both text and graphical form. You will be surprised what local searchers will type in to find local products and services. Because search campaigns go live so quickly now you should consider adding local flavor to your copy by mentioning a local event or occurrence. However, whenever possible you should give the keyword phrases a local spin. Referring back to the tires example above, a good destination page for ad copy that mentioned a recent local accident or incident would have weather related graphics and local images and text on it, with your products as the solution.
The nuts and bolts are that everything about a local search campaign must be local so that you can maximize its effectiveness. Too often I see local search campaigns that are nothing more than carbon copies of the advertisers’ pay per click campaign.Unlike other forms of online advertising, local search is a precision instrument. It is very important to develop a local search campaign that is specifically orchestrated for the local area market. If you are selling tires in Florida, you would use keyword phrases such as "Florida weather tires", "Florida tires", and "Florida rated tiers", in addition to standard keyword phrases such as "all weather tires" etc.The Destination PageThe destination page is critically important to help carry the lead on and closer to making a buy or taking another action that you desire. Putting in generic "catch" all copy will be less effective
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